As artificial intelligence (AI) rapidly becomes an invaluable tool for those in the financial planning profession, global research reveals insights into the use and the impact of AI in the practice of financial planning.
FPSB, in partnership with its global network of organizations, surveyed more than 6,000 financial planning professionals in 24 territories to examine the impact of AI on those in the financial planning community.
Key findings
FPSB’s Impact of AI on Financial Planning global research 2025 found:
- Improved client services: Over three quarters of financial planners (78%) believe AI will help them better serve clients, while 60% believe it will enhance the quality of financial advice.
- Widespread AI adoption: Of the two-thirds of firms that either have or are planning to leverage AI in the next 12 months, adoption rates are highest among small or very large firms. 50% of financial planners have a positive outlook on AI, while 8% view it negatively.
- Lower cost and increased access: 59% of financial planners see AI as a tool to help reduce the cost of financial planning services and 60% believe it will increase access to financial planning for underserved populations.
- Usage of AI in financial planning: Almost half of financial planners using AI have deployed it to support delivery of client services such as client communications (41%), client data collection (33%), client risk profiling (30%). One in three are using AI to improve operational efficiency.
- Concerns with AI: Despite the benefits, financial planners expressed reservations regarding the use of AI, with 47% citing data privacy and cybersecurity concerns and 42% concerned about the accuracy and reliability of AI outputs.
