Webinar: The science of financial decisions

Webinar: The science of financial decisions

FPI CPD Approval: FPI21030105


Join us for an hour long webinar with Paul Nixon, CFP® on the 14th of April at 13h00
Why do we buy the products and services that we do? Why is L’oreal’s tagline “Because you’re worth it” a stroke of marketing genius? Why did the field of marketing leapfrog finance decades ago? We delve a little deeper into some science behind decision-making and what chemicals are being released by your adrenal glands when you make decisions under different circumstances. We’ll also zoom into investment decisions by exploring the concept of “risk behaviour” that deconstructs  our decision making when faced with the tricky construct of “risk”. 
 Paul will discuss some of the below topics:
  • Neurobiology 
  • Behavioural finance 
  • Prospect theory 
Webinar Details:
 Live:  14 April 2021 | 13h00 – 14h00
 CPD:   1 Technical Verifiable CPD Hours
 COB Category:  Investments
 Financial Planning:  Asset Management
 Financial Advice:  Investment & Investment Risk
 Cost FPI Member:  Complimentary (Registration required for love session, link will be sent closer to the time)
 Cost Non-Member:  R250
 A live link will be sent to all paid registrants and members before the webinar, if you can’t make the live session you can access the webinar recording on the E-learning portal, details below
Paul Nixon, CFP®
Paul heads up behavioural finance for Momentum Investments. He established an applied behavioural finance capability for the business after experiencing both client and adviser investment behaviour for nearly 20 years with various South African insurers and Barclays Bank. He recently completed a masterclass in behavioural science at the renowned iNudgeYou Institute in Denmark. Paul holds an MBA (with distinction) from Edinburgh Business School and is currently completing a Masters degree where he researching risk behaviour at Stellenbosch University. Paul is a registered member of the Swiss-based Global Association of Applied Behavioural Scientists (GAABS).  


Please make sure that after you’ve registered, you proceed to checkout and submit order to secure your registration

A live link will be sent to all paid registrants before the webinar, if you can’t make the live session you can access the webinar recording via the below once payment has been applied from our side, please allow 2 working days:
Username: Member Number
Password: Member Number
(Click on Member number in order to retrieve it)


I’m a designated member, do I still need to pay R250? No, All FPI designated members will receive all webinars for free as a membership benefit which are pre-registered and accessible via the E-learning portal.
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2021/04/14 1:00 PM – 2022/04/14 2:00 PM