Webinar: SA investor behavioural archetypes 

Join the Financial Planning Institute of Southern Africa (FPI) and Paul Nixon, CFP® for an hour long webinar which is scheduled to take place on 8 February 2022.

Topics to be covered: 
1. What is a behaviour tax and why should we care?
2. An introduction to machine learning and clustering algorithms
3. The patterns in 35,199 investors, 130,000 investment switches and 16 years of data
4. Investor archetypes with different behaviour tax attributes
5. The 2021 investor behaviour report card for South African investors
6. Data up or psychometrics down? Which way to go?

Synopsis of webinar: 
In a first-of-a-kind approach to generating behavioural insights in South African discretionary investor behaviour, unsupervised machine learning techniques are applied to a large dataset to identify behaviour patterns. The analysis revealed four distinct trends that were labelled the “Avoider”, “Market Timer”, “Assertive” and “Anxious” investor archetype respectively. When combining this analysis with the behaviour tax insights generated it is clear that different archetypes are destroying value at different times. This is particularly interesting in developing hyper-personalised nudging strategies that aim to engage with the right people at the right time with the right message. We also contrast this approach with one based on psychometrics and provide evidence that the machine learning data-driven insights definitely have a distinct “human” connection that is capturing similar long-term risk preferences that a psychometric assessment does. This culminates in a 2021 report card where we examine these behaviour patterns over turbulent pre and post COVID-19 financial markets. Join us to explore using these techniques in behavioural sciences and the valuable insights we can generate about our clients as we get to know them and ourselves a bit better.

Webinar Details:
Date & Time: 8 February 2022| 11h00 – 12h00
COB Category: TBC
Financial Planning:  TBC
Financial Advice: TBC
Cost FPI Member: Complimentary (Registration required for live session, link will be sent beforehand and will also available on the E-learning portal)
Cost Non-Member: R250


About the speaker: Paul Nixon, CFP®

Paul heads up behavioural finance for Momentum Investments. He established an applied behavioural finance capability after experiencing both client and adviser investment behaviour for 20 years with various SA insurers and Barclays Bank in London. He recently completed a masterclass in behavioural science at the renowned iNudgeYou Institute in Denmark. Paul holds an MBA (with distinction) from Edinburgh Business School and is currently completing a Masters degree where he is researching risk behaviour at Stellenbosch University. Paul is a contributing author on neuroeconomics to “Theories and Practices in Financial Therapy” and is a registered member of the Swiss-based Global Association of Applied Behavioural Scientists (GAABS) where he co-leads the Middle East and Africa regions.


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