FPI – Public Relations and Communications Specialist

Posted 5 months ago


The Financial Planning Institute of Southern Africa NPC (FPI), a SAQA recognized professional body, is seeking a Public Relations and Communications Specialist, to join the Team.

The role of the Public Relations and Communications Specialist is fundamental to cultivating and preserving an organisation’s public image and reputation. This position entails the development and execution of strategic communication plans to ensure consistent and impactful messaging across diverse channels. Key objectives involve nurturing positive relationships with the public, media, and stakeholders and managing crisis communication when required. The specialist is responsible for creating compelling content, overseeing media relations, and leveraging digital platforms to maximize brand visibility and engagement. This role demands a comprehensive understanding of traditional and digital communication landscapes, strategic thinking, and a proactive approach to upholding a positive public image for the organisation.

The successful candidate will report to the Chief Executive Officer, and will have responsibility for the following duties and others as assigned:


  • Areas of responsibility
    • Prepare and communicate findings from quarterly PR reports.
    • Edit promotional materials.
    • Form an impressive public-facing brand image.
    • Craft, edit, and distribute press releases.
    • Track industry trends.
    • Communicate with internal teams and external media outlets.



  • Areas of responsibility
    • Develop PR marketing strategies
    • Communicate with press and media representatives
    • Form an impressive public-facing brand image
    • Create and facilitate PR campaigns
    • Organize PR-related events
    • Manage PR crises and issues that involve our organization
    • Develop and integrate content marketing strategies
    • Community management escalation process and template responses
    • Negotiate with media suppliers to achieve the best price for the business (PR)
    • Reporting on all activities monthly using software for automation


  • Administration and Reporting
    • General correspondence and administration completed accurately and timeously.
    • Email, inbox and data managed timeously and effectively.
    • Professional image maintained in all communication.
    • All reporting and feedback requirements met, and reports completed accurately and timeously, according to company requirements.
    • Adhere to departmental processes and standard operating procedures.
    • Supply statistics and information as requested.



  • Minimum of 5 – 7 years’ experience working in PR and Comms in Finance.
  • Experience in working with third party suppliers by way of briefing PR requirements and negotiating SLAs.
  • Creation and development of content as well as the editing of external content for publishing
  • Understanding of the digital data reporting results and is able to action these into improving ROI.
  • WordPress Content Management – experience is essential
  • Microsoft D365 (Sales & Marketing module) – experience is essential
  • Twitter (X), Facebook, Instagram, YouTube, LinkedIn proficiencies
  • Project management software
  • Adobe Suite for graphic design and editing
  • ORM (online reputation management) tools
  • PR reporting and snipping tools / software



  • networking and building relationships with the press
  • strategic problem-solving
  • Crisis Management
  • Graphic Design and Video Editing
  • Editorial and Marketing Skills



(R 324 000,00 – R 420 000,00 p.a.)




FPI reserves the right to make an offer or withdraw this role vacancy at its sole discretion.

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