The Psychology of Financial Planning

Join the Financial Planning Institute of Southern Africa (FPI) for a course on psychology of financial planning.

This program is designed to equip the financial planning profession with the knowledge and tools to better understand, engage, and serve a broad range of clients.

Program Objectives:

  1. Identify client biases, beliefs, cultural identity, and behaviors and all the other psychological factors that impact both the client’s financial goals as well as the client-planner relationship
  2. Apply a variety of tools and techniques to help increase client acquisition, retention, and the effectiveness of financial planning
  3. Identify their own money beliefs and biases that can impact their client relationships

This program will cover the following modules:

  • Module 1: Intro to the Psychology of Financial Planning
  • Module 2: Client Values & Goals: The Planner’s Role in Facilitating Financial Success
  • Module 3: Understanding Your Client’s Background
  • Module 4: Understanding Your Client’s Money Beliefs
  • Module 5: Understanding your Client’s Financial Behaviors
  • Module 6: Multicultural Competence in Financial Planning
  • Module 7: Dealing with Client Money Conflicts
  • Module 8: Six Steps to Help a Client Navigate a Crisis Event
  • Module 9: Behavioral Finance for Financial Planners
  • Module 10: Client Learning Styles and Risk Tolerance
  • Module 11: Principles of Effective Communication
  • Module 12: Counseling in Financial Planning Practice
  • Module 13: Getting the Client to Take Action
  • Module 14: Implementing Financial Psychology into Practice


Charles Chaffin

Dr. Charles Chaffin

Dr. Charles Chaffin’s work encompasses a broad range of fields, from educational and cognitive psychology to financial planning. He has served as the author or lead editor of 7 different books within financial planning and cognitive psychology, helping practitioners become more client-centered and helping individuals and companies address distraction in the workplace.

Dr. Charles Chaffin consults with a number of organizations on ways they can develop and adapt their learning strategies to meet both their organizational goals as well as serve a broad range of learners. Dr. Chaffin recently released three books including Numb, which focuses on all of the pushes and pulls on our attention, as well as the byproducts of life in the Information Age, ranging from confirmation bias and tribalism to choice overload and compassion fatigue. Numb is designed to help readers use information, and the technology that goes along with it, as a tool for better productivity, deeper relationships, and authentic experiences…as opposed to a destination.

For over a decade, Dr. Chaffin has worked with financial planning practitioners and researchers within to develop and present new research that has direct impact on the practice of financial planning. He served as co-Academic Director of the Client Psychology program at The Wharton School as well as Program Lead of the Financial Planning Teaching Seminar at Columbia University. He consults with financial service firms and is a regular keynote speaker at a variety of conferences. He led research and education activities at CFP Board for 12 years.

Bradley Klontz

Bradley T. Klontz, Psy.D., CFP®

Bradley T. Klontz, Psy.D., CFP® is an expert in financial psychology, financial planning, and applied behavioral finance. He’s an Associate Professor of Practice at Creighton University Heider College of Business, Co-Founder of the Financial Psychology Institute, and Managing Principal of YYMW Advisors.

Dr. Brad is co-author/co-editor of 8 books on the psychology of money: Psychology of Financial Planning (Wiley, 2023), The Practitioner’s Toolkit (Wiley, 2023), Money Mammoth (Wiley, 2020) Facilitating Financial Health (NUCO, 2008; 2016), Financial Therapy (Springer, 2015), Mind Over Money (Broadway Business, 2009), Wired for Wealth (HCI, 2008), and The Financial Wisdom of Ebenezer Scrooge (HCI, 2005; 2008).

He is a Fellow of the American Psychological Association, and a Former President of the Hawaii Psychological Association. He was awarded the Innovative Practice Presidential Citation from the American Psychological Association for his application of psychological interventions to help people with money and wealth issues and his innovative practice in financial psychology for practitioners across the country.

Workshop Details

Course Opened: 1 April 2024

Last date to register: 17 December 2024

Course Ends: 31 December 2024

CPD hours: 7.5 Verifiable General CPD hours

FPI Designated Member (CFP®, RFPTM, FSATM): R6000

Non-Member: R11 900

Financial Planning Institute of Southern Africa

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